Relational branding is when a company uses its relations to other companies to strengthen the brand. An example is when HP places intels logo on their products, or when McDonalds uses Heinz Ketchup. What happens is that the companies vouches for each other's brand, and as they aren't competing with ... more
Talk to the consumers when they are ready to listen Today's consumers are used to an (almost) constant exposure to commercials and marketing. That have led to them developing an extremely effective filter mekanism. Most people don't even notice the large amount of commercials, and of those they do ... more
29 sekunder – Så lang tid har du til at overbevise forbrugerne om at dit produkt er godt, og at det ikke er nødvendigt at se det 30. sekund. Youtubes annonceformat er bygget op så forbrugerne selv vælger om de er interesseret i annoncens budskab og dermed befinder sig i annoncens ... more