Reilatonal branding can help small businesses thrive - Ideal Pixel - Christoffer Chrintz

Relational branding can help small businesses thrive

Relational branding is when a company uses its relations to other companies to strengthen the brand. An example is when HP places intels logo on their products, or when McDonalds uses Heinz Ketchup. What happens is that the companies vouches for each other's brand, and as they aren't competing with ... more
29 april 2015 | Branding

Moments that matter

Talk to the consumers when they are ready to listen Today's consumers are used to an (almost) constant exposure to commercials and marketing. That have led to them developing an extremely effective filter mekanism. Most people don't even notice the large amount of commercials, and of those they do ... more
28 april 2015 | Branding, Communication, Marketing